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Save Market In The East: Luxury, Created In China

October 7, 2009, Paris Fashion Week came to an end, Christian Lacroix declared bankruptcy, Paris side learn from their mistakes, while an unprecedented attention to the Asian market.

Hermes put Verdy divided into A-L zone, in which Japan, South Korea, Singapore and China, journalists occupy K area and L zone, it is obvious these are two angles to see the best show of the district; CHANEL While the show field is the circular T units, but the best position is still only a year in this position significantly marked with "CHINA". Here can be a positive to see the first models appeared, but also be able to see Karl Lagerfeld curtain call; Of course, China's star also steal the show. Maggie Cheung is the Alber Elbaz's heart love, Tang Wei is the first row DIOR guests. China became the meat and potatoes of models, Liu Wen has become the favorite of all a big show, while the Qin Shu Pei has been considered to be doing my part more than the foreign media in China face the next one.

In 2009 after the financial crisis in years, China is clearly the world's top luxury brands favorite magic the East, according to recently released McKinsey report shows that more than half of Chinese consumers and not a result of economic downturn and the reduction of luxury goods purchases. Europe and the United States financial crisis on demand for luxury brands generally shrinking, the Chinese luxury market is still getting better. Currently, China's luxury goods accounted for 25% of the global market for the first time surpassed the United States as the world's second largest consumer of luxury goods. In 2004, China's luxury goods total (Ernst & Young statistics), compared to 20 million; while until November 2009, this figure (according to the global strategic consulting firm Bain & Statistics) into a 9.6 billion U.S. dollars. The PricewaterhouseCoopers is more optimistic, they predict that by 2015, China will become the world's largest buyers of luxury goods.

New rich people not only make China's domestic market has become a haven for luxury brands, with the rapid development of China's tourism industry, carries the cash of the Chinese people's purchasing power abroad, let brand store clerk were laughing. In the UK, in October 2009 the Chinese consumer in Bond Street, Oxford Street and Regent Street 3 commercial street spending increased 127% compared to September year on year in 2008 increased 21%. Chinese consumers Primark department store such a common basic detour, heading straight for PRADA, GUCCI store. So many of the top stores in the recruitment of sales staff who can speak Mandarin. In France, when you walked into a time when the Champs-Elysees, the boss will be cordial to ask: "Are you Chinese?" When the Chinese mainland tour group in Paris, luxury stores have been able to enjoy the highest level of "closed-door service" time, let the Japanese angry. The recent French Tourist Bureau data show that every Chinese mainland tourists to France, spending 3,000 dollars, while the average European and American visitors to France, spending just over 1000 U.S. dollars!

In the domestic well-known LV, CHANEL BAGS boutique brands such as, the surging up of the Chinese people face.

Why is China's carnival of luxury?

When Yohji Yamamoto declared bankruptcy, when Versace defeated Japan, when the opening was originally scheduled for next year, LV flagship store in Ginza, Tokyo stranded ... ... luxury brands not only in Europe, including Japan, of all previous major powers are facing luxury luxury Consumer downturn embarrassment, only dark horse in the Chinese market.

Of domestic economic research in the luxury goods first "luxury Economist" Ouyang Kun summarized a "GDP growth in luxury brands rule" - "luxury brand growth in consumption was in direct proportion with the development of GDP, and GDP growth of at least twice as much. "According to this law, that is, the Chinese market for luxury brand growth in recent years have been about 20%. This is currently the world's highest. In the last 30 years, China's economic take-off for "economic explosion", "Fortune explosion", "financial explosion", etc. Quotes one after another blowout, it is unprecedented manner and speed of access to wealth; the other hand, has the manner and speed of wealth Decides also that the people's consumption patterns and speed. It can be said that the temptation of luxury goods in China, the Chinese people know what is the depth of consumer experience; also can be said that the temptation of luxury goods in China, because China's open market is huge.

Faced with such a "last paradise", the world's leading luxury brand must be "Follower of fashion." According to statistics, the world's top luxury brands recognized over Bacheng entry into the Chinese retail market consulting firm Husband Retail Consulting's data show that, as of the end of 2009, nearly 300 top stores opened in Beijing. World Expo 2010 in Shanghai before the opening, at least 10 top luxury brand's flagship store opened in Huaihai Road. Even luxury goods sales in European countries a bleak, at least in China still has a grand dress Party waiting for them to attend ... ...

In June 2009, GUCCI China's first 28 in-store - 1600 square meters of new flagship store opening in Shanghai Golden Eagle International Shopping Plaza. With Hang Lung Plaza is located across the street in the PRADA stores, occupied the street two position. Vacheron Constantin's mansion in the Huaihai Zhong Road, leading visitors to build within the club, held each year a small number of VIP events, including a reception with the appreciation of the activities, only 20 people invited to participate. Top jewelry brands Cartier from April 2009 onwards, just 3 months in Wuhan, Taiyuan, and Ningbo, an additional three boutique stores, at the end is in southern China, Hong Kong, Macau, Shenzhen, fired three stores, generous behind is sufficient confidence in China's luxury market. In October 2009, Longines, "Crescent Moon" series in Beijing held a grand launch ceremony of the world, this is the first time in addition to the Swiss Longines held outside the world premier of the new. December 18, the French luxury brand LV flagship store in Shanghai, Hang Lung Plaza officially opened in the store among the world's first hand-studio, skin regularly invited to make a hard case making, watch making, shoe making, Accessories production of a range of areas of expertise, a senior European craftsmen came to Shanghai, to the guests while providing personalized custom service.

In 2009, the biggest luxury brands in a carnival is undoubtedly the end of CHANEL and Shanghai show, Fayette Karl Lagerfeld visit Shanghai, in this order to "Paris - Shanghai" as the theme of the show on to the Lujiazui international financial center, skyscraper as background, the world's top luxury brands in the past year stood up for the Chinese applauded.

Generous to the Chinese people to make the world wonder, when a country's luxury goods market has matured, it will gradually moving from imitation to manufacture. Of the last century Italy, the United States and Japan, have had a similar path, this time it's territory extended to China. Of course, we can not expect in a few years on the growth of a considerable international status of the "China Logo", but in luxury goods on the world stage, the Chinese apparently have a red-letter to debut.

Luxury brands + China Wallet

Take a look at a year ago, in the film version of "Sex and the City" where arrogance, together with the actress who appeared in the streets of Manhattan high fashion brands, and now either filed for bankruptcy or production in the half. Similarly, a year ago, the Italian luxury yacht brands DALLA PIETA (DP) president In an interview with "luxury Asia" magazine interview with Macworld, "a private yacht is my territory", but now that the territory has changed hands in private.

The one private enterprises from Zhejiang Lanxi become this so-called "yacht in the Ferrari," the "new king", with more than 100 million yuan in cash to buy the DP brand, design drawings, as well as 13 semi-finished products, plans in the first two years of an annual production of at least 50 boats, within the next three years production but also on the rise. As distinct from a general yacht's top brands, DP has a half-century of shipbuilding tradition, focus on the production of luxury yachts, as early as in 2006, luxury trade show held in Guangzhou, DP once and Rolls-Royce, Ferrari, Martha Latifah, etc. show up with the top luxury goods. Now whether it can flourish in China, this piece of land have been revived, it is worth we'll see.

China's local enterprises are to have a world-class luxury brand forward, for them, if the short term can not create a brand, then the acquisition may be a very bad choice.

Similar incidents also uproar from last year to this year's acquisition of the Hummer brand in Sichuan Teng concerned, Hummer, this is called "off-the King" on the ground fortress now have to face the embarrassment of being acquired by the fate of the acquisition, if successful , Sichuan, Teng will be the Hummer brand, trademarks and trade names are the property, while the production of Hummer vehicles have the necessary right to use the specific patent. Hummer big man in the near future will probably belong to it, China has a heart!

Luxury brands + Chinese blood

The face of global luxury goods consumption, 1 / 4 of a strong luxury market, luxury market in China has made many moves, of course prefer not wonder, but as France's top luxury brand, a Kelly or a Birkin bag easily several hundred thousand Brand chiefs, came to China in building a new localized brand, really surprised and flattered that people are feeling. Last year, by the end of December, Hermes brought to China a Christmas gift, one called "Shang Xia" brand will be the name of Hermes Group, established in China, this is not a Hermes bought for development of domestic the potential of the brand, but really an attempt to take root in China. From the production materials to the design and management team have adopted Chinese localization was very thorough design consists of clothing, accessories, furnishings and other consumer goods brands. Shang Xia will be available this spring, opened its first store in Shanghai, set up shop in Paris in the autumn.

Hong Kong businessman David Tang was founded in 1994, "on the beach" (ShanghaiTang), is one of the few brands to the international market, the most successful. Its design style blend of East and West, traditional and fashion elements, 30 of the last century the old Shanghai style interpretation of the romantic era vividly, in 2000 the French luxury goods group Richemont's top income unit. On the beach has become, with China's currently the only place names, and the Chinese as a symbol of international top fashion brands.

Marriage with the Chinese brands on the road to Moet Hennessy apparently walking in front. As early as 2007, Moet Hennessy have reached an agreement with the 四川剑南春 Group, jointly owned by Wenjun its cause white wines to fight high-end brands. By 2009, Wenjun winery took two years and cost tens of millions in Sichuan Qionglai build the Group's production base in Asia's first wine, Chateau broke the completion of the Group's practice of foreign liquor in the Asian region for only non-production tradition, China's market appeal can not be underestimated.

Luxury brands + China Original

China does not lack history, natural history, much less a lack of match with the items, tea is one of the most eye-catching wonderful work. As early as 2006, On the Road Trimeresurus on private property in Monaco on the world's top show shine, from 500,000 in the selection of tea, 500 grams of finished critical spirit, coupled with the design by Alan Chan Buddhist Feeling logs Jin He, accompanied by "Dao De Jing" Zhai Zhang, inlaid with crystal glass rod, On the Road Trimeresurus beyond the tea as a health drink of traditional values, became a symbol of taste and culture, it is to promote the sale of culture, a way of life, making their own move closer to the luxury brand image with the trend. Price 2280 yuan's Master "On the Road Trimeresurus" In some cities even be able to sell 30000 ~ 4 million daily sales. "Trimeresurus" The ambition is that the adoption of Chinese tea culture and brand integration, so that "On the Road" brand to become modern tastes and understanding of Chinese cultural heritage in a unique medium, into an international top brands.

In the jewelry field, Yang Lan and Celine Dion were jointly launched a high-level custom jewelry brand LAN, and LAN FINE JEWELLERY heavy build up the brand image of the store. LAN jewelry will be customized to introduce the concept of high-end jewelry industry, with Yang Lan and Celine Dion's example of strength, and their brand in the creative process of building support, LAN jewelry one available to astonish. British Prince Charles and his wife Camilla were exquisite and elegant jewelry LAN touched on a collection called "Perfect Pair" series of fine.

Recall the phenomenon of fashion in the field of Chinese, in fact in the history of China has an endless stream of long-term output of the national civilization. The early 14th century, when Marco Polo wrote about this in the legend of an ancient dynasty, the opening will be predicted in this unit will have a lasting impact of fashion trends - Chinese style. From the exquisite Suzhou embroidery and hand-painted screen to the magnificent cloisonne as well as the flow of Korea's unique color, the Europeans enraptured to lips of their continent in the east all the amazing discovery. Despite the recent few hundred years the Chinese people on the road in the original brand stagnated, and later started too late, but in a more and more people are willing to "China wind" the era of pay, the Chinese brand and the world stage as never before so close too!

China set off a consumption binge

From Beijing to Hong Kong from Guangzhou to Paris, in a next round of material and the bombing, along with the growth of the top luxury goods stores to twelve enthusiasm, and expansion of the desire to dance. Guangzhou Friendship Store, Hong Kong, Canton Road, Paris, Galeries Lafayette department stores, the Chinese people's consumption footprint of the world continues to spread around the world set off a consumption binge.

Lafayette @ Paris

€ 50,000 club's distinguished guest

Now talk about "Buddha" has rarely been associated with the Empress Dowager Cixi, and because the times than her successor - Paris, France, Galeries Lafayette department store appeared.

Been to France, the Chinese people rarely miss the "Old Buddha," In addition to its Chinese translation is quite commendable addition, it can satisfy anyone's desire for a comprehensive-type shopping. Lunar New Year, we visited this Chao Wang of Chinese tourists in the popular department stores, Chinese New Year holiday influx of tourists has not yet come, but LV, CHANEL's specialty stores and Rolex, Omega watches counters, except for a few sales, almost invariably the Chinese customers. For the daily consumption amount over 50,000 euros a dedicated VIP guests tax services office, desktop piled's also mostly Chinese passports.

"Old Buddha," Department Store China Customer Service Center public relations manager Linda interview introduced in 2009, "Lafayette" department received a total of about 70 million Chinese tourists holding Chinese passports Tourist spending amounted to 180 million euros, that is just here consumption of more than 170 euros single-store receive rebate shopping data, those who have not more than 170 euros the amount of consumption of which has not yet been counted. The major categories of consumption of Chinese customers are: jewelry, watches, cosmetics and high-end accessories brand.

To the Chinese, particularly tax designated service area, in the cosmetics counters set up in Chinese shopping guide, these early years, "Old Buddha," invented the tactic used to attract customers, has now been emulated by many European and American department stores. In the "Old Buddha," the latest market strategy is to offer Chinese language courses for the French shop assistant, 2 ~ 3 a week, so when you are the cashier's desk is used in Chinese asked: "credit card? Cash?", Do not be too surprised, to learn Chinese is already a part of the work of the salesperson. Meanwhile, the introduction of the "CUP card" payment systems, more convenient for human consumption in China to exchange foreign exchange program, a CUP debit cards can be here unimpeded.

In the "Buddha", jewelry, watches, cosmetics and high-end accessories for the Chinese guests have a significant price advantage, in addition to pricing itself is cheaper by almost 20%, single-store shopping more than 170 euros and 12.8% of the rebate. Are, therefore, "Buddha" Department Stores strongly believes that an annual growth rate of 8% of the Chinese guests there is still much room for growth.

However, if you look, "Buddha," department stores, the Chinese sought after big-name luxury goods still concentrated in the LV, CHANEL, DIOR these familiar brands in the country, while a similar LOEWE, BOTTEGA VENETA, Jaeger LeCoultre, Panerai awareness of those in foreign countries high-luxury brands, it is rare for people is interested. Wallet full, rising consumer desires of Chinese consumers, in this shopping spree in, take some time honing, credit card billing more rational and more diversified tastes.

Site statement: more at ease

Mr. Xie, Harbin

To see Mr Tse, he was to buy a Rolex watch, has chosen four are selected the first five, in the face interview, he appeared to be very low-key, just say yes to help a friend zone. Asked about the reason he came to this purchase, he said: "Now China's counterfeiting operation in the market is too high, and we ordinary people have been smoke and mirrors Bianbu Qing, and or abroad, the large department stores are more relaxed."

Reporter Watch: fraud is indeed a luxury consumer heart pain, but also the major brands in the Chinese market, the biggest challenge.

Cheaper

Mr. Chang, Chongqing people

Mr. Chang's wife wanted to buy a Cartier diamond ring, in fact, the original has not made up his mind on this purchase, after comparing the price, he felt at least cheaper than the domestic 20%, so they readily dig the pockets. Mr. Chang has more ability to the idea of universality, only consider the price.

Reporter observation: at this stage, affecting many Chinese luxury goods consumption behavior is still the price factor. This makes the price is not dominant in international luxury goods sales in China had to hard inner strength, provide a more intimate more personal service.

More thoroughly enjoyed themselves

Miss Yu, Wenzhou

CHANEL outside the windows of Miss Yu was already noted, when she was chosen two different colors of the chanel 2.55 bags, at the foot of piled LV, DIOR, PRADA and GUCCI shopping bags. She said she was a handbag lover, each time to Paris is not always bring some domestic style home, "especially CHANEL, domestic goods have been less, color of 2.55 is even smaller, or in the buy side have thoroughly enjoyed themselves."

Reporter Watch: entry into the Chinese market, an endless stream of luxury brands, but the new goods shelves are still "jet lag", and product categories are often not rich, it is to attract Chinese consumers in overseas markets is another advantage, if you want to retain "Hawker" in mind, the vision and the trend of buyers sensitivity can not be belittled.

@ Canton Road, Hong Kong Strip loved Mandarin

Harbor City business in 2009 amounted to 15.5 billion total annual dollar a day, more than 20 million people in traffic. According to Hong Kong the number of CUP, 2009, in Harbor City Mainland visitors of all credit card spending amounted to 5.3 billion Hong Kong dollars, compared with the previous year, representing an increase of Sixty-five Percent, Harbor City, accounting for 34% of the total business volume.

This is a normal Friday, Hong Kong, Kowloon Peninsula, the southernmost tip of Guangdong Road, less than 12 noon, Harbor City Shoppes at the door has been Paiqizhanglong, LV, CHANEL, GUCCI door, there are more than 20 meters of the queue. Ranks conversation, they tend to speak Mandarin. CHANEL BAGS shop at the entrance of SARA from Beijing have been waiting for a little while. SARA is a foreign chief financial officer, specially these days annual leave to Hong Kong shopping safari, and that she wanted to buy the classic models CHANEL 2.55 handbags, rose last month, the post purchased reward their own. Speaking of CHANEL , SARA, then more up, not only is the latest goods, and even gossip designer, Coco Chanel biography of the film is also very familiar.

And the Hong Kong Cultural Arts Center, just across the street from a Canton Road, cutting through the Tsim Sha Tsui, Mong Kok, Yau Ma Tei, with Hong Kong's largest house number: 1239 number, and it was starting a period of less than 1,000 meters, can now be regarded as true luxury Cotai Strip, without losing Champs Elysees in Paris, and Tokyo's Ginza. Road west of Harbor City, followed by a street Hermes, LV, CHANEL, GUCCI, PRADA. In Cuntucunjin Hong Kong, the flagship store brands are, without exception, spacious atmosphere, the vertical accounts for two to three stories tall windows always updated with new products and Balimilan synchronized fashion. While the other side of the Heritage 1881, formerly known as Victorian-style Hong Kong Marine Police Department, in October 2009 has been converted into a set of luxury shopping malls, hotels and restaurants in Hong Kong for a luxury landmark. In particular, the Canton Road Temporary side, Montblanc, Cartier, Piaget, Van Cleef & Arpels, 10000 Country tables, lined up the world's most expensive watch brands.

Now in this Cotai Strip, the most popular language is Mandarin Chinese. Harbor City real estate developer brand manager for Miss Tan Jiaying, introduced during our interview, from 2003 to Hong Kong to the free exercise of implementation of the policy, the guests from the very beginning of the Guangzhou Shanghai Beijing to expand to more and more cities in southern China is still present, although the The main source, but from Dalian, Chengdu and other places of the guests, but also because the number of times to small, always try to buy more. It is also a strong purchasing power in the Mainland visitors, helped enhance the face of Harbor City today. A few years ago also spread along Canton Road, a number of shops restaurants, over the past two or three years, it has been replaced into the Shoppes at the international line and in shop fitting, wall lights and spend. But also because to serve a large number of mainland visitors, many of the best brands will arrange service capabilities, the most fluent Mandarin shop in Harbor City flagship shop. While many shops in 2009 than in previous years a small discount rate, discounted time relatively late, but the crowd flocked to shopping, making a lot of The Shoppes need to deploy staff from other stores and goods, and many goods have been in the market.

With previous years, like in Hong Kong to buy digital products, gold is different is that now the Harbor City SHOPPING customers focus more on the mainland, and Gao Danghuo option to buy new goods, watches, diamond ornaments, handbags are the favorites. Tan Jiaying mentioned that last Christmas was a lump in GUCCI goods purchased more than 200,000, while in the Three Treasures jewelry watch, there were three guests to purchase five million Hong Kong dollars worth of Vacheron Constantin Perspective three repeater, worth 4.5 million Hong Kong dollars a set of 3 values of Athens, tables and 3.3 million Hong Kong dollars Breguet Double Tourbillon watch, while the shot are so generous to the mainland guests.

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Was Fortune bought to sell the jerseys?

Literally ? Or was that just Du Wei, Mizuno, Nakamura and Zheng Zhi ? Or the £2 million Korean kid ? "Best young Asian player", eh ? Can anyone tell me 5 good players to emerge from the far east in the last 50 years ?

And has anyone ever heard of a 28 year-old striker that cost a precious £3.8 million the club concerned could ill afford, that 'wasn't bought to score goals" ?

Don'ttellme,hehas'potential'.orc
Right Bluebell, a joke is a joke but I aint believing that one - unless he is available on a free and someone is desperate.

He still looks more dangerous than Laugherty Billy. And that Guy Rothen whom you waxed lyrical at the time of signing is probably worse than SEBO.

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